Services

Educate and connect with prospective and current customers to increase conversion and retention. Generic content from ChatGPT, white-label content packages, or even SEO agencies only do so much. Blah copy might have enough keywords to help people land on your website, but vague, unhelpful web copy, service pages, and resource articles doesn’t build trust or inform people in a way that helps them choose you.

Boost your content’s ROI with expert editorial support. I offer content audits, writing, editing, content overhauls/updates, surveys and lead-gen reports, team training, and workflow design.

  • Content evaluation and rewrites. This is for existing web pages, blogs, and resources that are outdated, subpar, or otherwise not serving their intended purpose. I review existing content, develop an overhaul strategy, and execute updates and rewrites.
  • Writing and content creation. I dive into your professional expertise and your business’ value proposition to outline and write content that educates and builds trust with your audience.
  • Editing. I offer select editing services. This may be most helpful if you have an in-house or freelance writer (or are writing your own web content) and need help leveling-up content effectiveness.
    • Developmental edit — standard first stage of editing to assess the overall structure and direction of the content piece
    • Feedback-driven edit — skills-boosting editing round for writers who don’t have a dedicated editor to help them grow
  • Team training. This is best for companies with in-house writers or editors. I offer workshops that can be targeted to your needs, as well as one-on-one coaching and mentoring to help editors or writers level-up their skills or prepare for a promotion into management.
  • Content workflow design. This is for businesses that need to start or improve their publishing pipeline from ideation to final edits. This is a customized service that can include planning the content production process, creating a style guide, and documenting resources for editorial staff and freelancers.
  • Survey support for proprietary reports. Unique, custom data sets are a golden opportunity for high-value resources to use in your organic marketing and to increase earned media opportunities, ultimately boosting your brand reach and visibility.

Workshops and trainings

I speak and coach on a wide variety of editorial topics for content teams, editors and writers, and wearers-of-all-hats who need to boost their content skills. These are a few areas I provide trainings in: