Services
Boost your content’s ROI with expert editorial support. I offer content audits, team training, workflow design, and select writing and editing services to help you boost your company’s content effectiveness.
- Content evaluation and rewrites. This is for company blogs and resource pages that are outdated, subpar, or otherwise not serving their intended purpose. I review existing content, develop an overhaul strategy, and execute updates and rewrites.
- Writing and content creation. I can work with topic ideas you have or generate an editorial calendar (resource and blog ideas) to write content and incorporate appropriate photos and images.
- Editing. I offer select editing services:
- Developmental — standard first stage of editing to assess the overall structure and direction of the content piece
- Feedback-driven — skills-boosting editing round for in-house writers who don’t have a dedicated editor to help them grow
- Team training. This is best for companies with in-house writers or editors. I offer workshops that can be targeted to your needs, as well as one-on-one coaching and mentoring to help editors or writers level-up their skills or prepare for a promotion into management.
- Content workflow design. This is for companies that need to start or improve their publishing pipeline from ideation to final edits. This is a customized service that can include planning the content production process, creating a style guide, and documenting resources for editorial staff and freelancers.
- Survey support for proprietary reports. Unique, custom data sets are a golden opportunity for high-value resources to use in your organic marketing and to increase earned media opportunities, ultimately boosting your brand reach and visibility.
Boost your content’s ROI with improved skills and editorial workflow.
Sample workshop topics
I speak and coach on a wide variety of editorial topics; these are a few common areas:
- Fact checking and reliable research in the age of AI
- Giving helpful feedback to freelance or in-house writers
- Optimizing content for search (SEO) and accessibility
- Running surveys to create proprietary data reports for lead generation
