Services

Boost your content’s ROI with expert editorial support. I offer content audits, team training, workflow design, and select writing and editing services to help you boost your company’s content effectiveness.

  • Content evaluation and rewrites. This is for company blogs and resource pages that are outdated, subpar, or otherwise not serving their intended purpose. I review existing content, develop an overhaul strategy, and execute updates and rewrites.
  • Writing and content creation. I can work with topic ideas you have or generate an editorial calendar (resource and blog ideas) to write content and incorporate appropriate photos and images.
  • Editing. I offer select editing services:
    • Developmental — standard first stage of editing to assess the overall structure and direction of the content piece
    • Feedback-driven — skills-boosting editing round for in-house writers who don’t have a dedicated editor to help them grow
  • Team training. This is best for companies with in-house writers or editors. I offer workshops that can be targeted to your needs, as well as one-on-one coaching and mentoring to help editors or writers level-up their skills or prepare for a promotion into management.
  • Content workflow design. This is for companies that need to start or improve their publishing pipeline from ideation to final edits. This is a customized service that can include planning the content production process, creating a style guide, and documenting resources for editorial staff and freelancers.
  • Survey support for proprietary reports. Unique, custom data sets are a golden opportunity for high-value resources to use in your organic marketing and to increase earned media opportunities, ultimately boosting your brand reach and visibility.

Sample workshop topics

I speak and coach on a wide variety of editorial topics; these are a few common areas: